et seq., meaning “in the following”, is a term that is used in paper references. Such referencing usually happens when a person who would like to acknowledge the past researches or literatures in support of his or her new findings. The brand et seq. decided to build this term into a whole new level. Instead of referencing past to create new findings, we used references to create colors.
With nail polish holder as a quill pen, et seq. wants the process of coloring nails to become a status of acknowledging what past have given us. However, when it is colored on your nails, the acknowledgement became just an “et seq”, which the colors on you becomes the focus instead. et seq. wishes to bring resonance to your life, gives courage for you to know yourself, but most importantly, to invite you to reference et seq. to show your true color.